How do you finance the real-world beneficial impact of the game?

How are these actions funded in the real world?

At MyLovelyPlanet, we've decided to propose a new funding model committed to environmental protection.

15% of the revenue generated by the game is donated to environmental protection actions!

This figure stands out when compared to one of the strongest previous initiatives: the 1% for the Planet businesses, a group of companies that donate 1% of their revenue to environmental protection.

In practical terms, every in-game action that earns us money, such as watching advertisements or making purchases in the game store, generates a donation of 15% of the earned amount to partner associations (such as GrainedeVie, Veritree, SPA, Eden Reforestation, A Roof for the Bees, Plastic Bank, etc.). These recognized associations carry out environmental conservation actions and provide us with corresponding donation certificates.
You can also find most answers and information on the following MyLovelyPlanet Reforestation page.

If this does not answer your question, you can contact us directly with your precise question through the support.